Strategic Marketing Plan Essay Example | Topics and Well Written Essays - 1750 words - 1

Strategic Marketing Plan - Essay Example In essence, a smart TV is more like a smartphone and a great deal superior to the â€Å"idiot box† it used to be called (Sinclair 2011a, 3; Sinclair 2011c, 3). This strategic marketing plan is prepared for Samsung TV, which is particularly geared toward the Australian market. Before this report proceeds to Samsung TV, it will discuss the SBU in general first. Samsung (2011) aims to position itself as a leader in â€Å"innovative technology, distinctive designs, and a dual focus on convenience and value.† From 2007 to 2010, Samsung Electronics experienced continued revenue growth (Businessweek, 2011). The company posted 2007 revenues of $84.49 billion, which increased by $48.14 billion by 2010. In 2010, Samsung made $132.626 billion in revenues (Businessweek, 2011). Gross profit also jumped from $23.695 billion in 2007 to $44.569 billion in 2010 (Businessweek, 2011). Samsung also enjoyed profitability ratios that are part of the top ones in the industry. Return on Assets is 6.83%, Return on Capital is 9.11%, and Return on Equity is 16.07% (Businessweek, 2011). Gross margin is 31.86% and EBITDA Margin is 16.81% (Businessweek, 2011). Samsung Electronics Australia was created in1987 as a sales and marketing auxiliary of Samsung Electronics (AO3 2011). Samsung Electronics Australia is composed of three divisions: â€Å"Consumer Electronics, Information Technology, and Telecommunications† (AO3 2011). Furthermore, Samsung Australia’s TV business unit is considered as a â€Å"key driver in the Samsung Set Business portfolio, along with the Mobile phone business† (Samsung 2011). The TV business has held a strong top position in the market share (Samsung 2011). LED TVs have led the growth in the TV business, while Samsung’s LCD and Plasma TVs are also industry leaders (Samsung 2011). This indicates that for Samsung Australia, Samsung TV is a strategic fit within the corporate structure, because it sustains the marketing of innovation and

Airbus Case Essay Example for Free

Airbus Case Essay Individual Assignment Question 1. Why is Airbus interested in building the A3XX? What are its objectives? Airbus is interested in A3XX for a number of reasons. Firstly, Airbus did not have a product to compete with Boeing’s 747 in the VLA (very large aircraft) market. By developing the A3XX it can gain a share in the VLA market. Secondly, as A3XX has more space per seat and wider aisles, it can attract passengers especially on longer routes. Thirdly, by comparing to Boeing 747, Airbus has 35% greater capacity and provide almost 25% more volume for free. Though operating cost per flight for Airbus would be higher, it would need only 323 passengers to break even compared to 290 for Boeing 747. Lastly, from the numver of announced orders (32) of Airbus A3XX, there provides sufficient confidence for Airbus to build A3XX to meet the potential demand of customers. Below are the objectives for Airbus in building the A3XX. Firstly, as from the Airline Monitor suggested, A3XX will eventually replace the 747 as the ‘Queen of Air’, as every top international carrier will feel the need to have it. Secondly, from the fleet composition for the 15 largest Boeing 747 Operators, there’s around 44% of using 747 as a total of the Widebody Fleet. Thus Airbus can gain a significant market share in the Largest Operator segment by building the A3XX. Thirdly, Airbus would have operating margins of 15-20% after delivering the first plane in 2006, and reaching full production capacity in 2008. This will be much higher compared to the operating margin of 5. % in 1999 (896/16700). Lastly, by increased capacity after building the A3XX, Airbus can increase the market share of both Deliveries and Orders segment. From the market share of Deliveries and Orders segment (5 year average from 1995-1999), Boeing has 68. 1% and 56. 5% respectively while Airbus as only 31. 9% and 43. 5% respectively. Since entry by new airlines was unlikely, Airbus believes that capacity increase will lead to increase in market share of this segment.

battle for the muddy mississippi :: essays research papers

Battle for the Muddy Mississippi "Take Cover!" This phrase was used daily as the citizens of Vicksburg scattered from the raining of mortars by Union guns. Vicksburg, Mississippi is a city in the heartland of the deep South. It sits on high bluffs overlooking the Mississippi River near the mouth of the Yazoo River. Settled in 1790, Vicksburg was and is an important shipping and trading center (Leonard 40). During the Civil War, Vicksburg was a key factor in the control of the entire Mississippi River. After the surrender of Natchez, Baton Rouge, and New Orleans, the Union wanted Vicksburg. The city wouldn't go easy. "Mississippians don't know, and refuse to learn how to surrender†¦"(Ward 420). Confederates fortified it with guns and field artillery to keep the city out of the Union's hands. The Union knew it wasn't going to be easy. In the siege of Vicksburg, Farragut tried to take the city, Grant took over, and he seized the city. General Farragut, a Union general, reaches Vicksburg on May 26, 1862. His ships fired 20 shots and continued down stream. The following day Farragut returned and bombarded the city for 12 hours (Miles 194). The civilians left to live in the country until things calmed down (Foote 395). Van Dorn, leader of defense for Vicksburg, sent the "Arkansas" to Vicksburg. The "Arkansas" destroyed three warships for an estimated loss of $3,000,000 (Foote 386). The ship was later grounded and her own crew destroyed her (Miles 224). The process of trying to run past Vicksburg's guns became too difficult. The Union tried to build canals to bypass the city. Farragut started a canal across a peninsula north of Vicksburg that would return to the river 10 miles past the city but his attempts failed (Miles 202). He finally withdrew from Vicksburg and headed south to Baton Rouge (Miles 229). In October of 1862 the commander of Tennessee was brought in to clear the Confederates off the ir turf. Ulysses S. Grant replaced Farragut to finish what he started. Gen. Pemberton was brought in to lead in Vicksburg's defenses. Gen. Pemberton found many of the defenses inadequate and replaces cannon, rebuilds forts, and placed them in more effective locations (Miles 283). Major Sam Lockett was chief engineer under Pemberton. He worked on the layout of the forts. The main forts protected the entrances of the 6 main roads entering the city.

Article; Train Fares Essay

Train fares go off the rails. Are train fares becoming affordable for only the rich? Travel is ridiculously expensive: bus train or taxi, but especially the train. As trains are used by many people for various reasons to travel: to and from work; to and from school; to and from visiting family or holidays. They are used daily, and can be used by anyone any age, to anywhere they need, and this is why trains shouldn't be so expensive.Trains are know as being the quickest,most efficient type of transport, as they travel through many different towns all over the country, and because they have professionals driving them already, they allow you to work on the move- something you can't do whilst driving. But the train isn't as great as they make it out to be, Dan Lane a business worker who travels by train to get to work everyday quoted ‘The price of a train ticket is absolutely ridiculous, I have to pay at least ? 200 a month to travel to and from work. I don't really earn alot, and most the money I do earn is mostly spend on buying more train tickets.I Could travel by car for a cheaper price, but i cannot afford a car, and I don't have a drivers licence. † Great Western obviously don't think the prices are enough, so keep rising them more. On average they earn ? 2 billion a year, but want more. High rail fares at peak times could be adding to ‘social exclusion' as the high prices are barring poorer people from using trains because they cannot afford a ticket; Because poorer people are less fortunate to use the train, they could be forced on dependence of cars, but to some could still not be accessible.As they are employed in different towns, they will need to find a way of transport, so many rely on using the train, but could be finding it difficult to pay to use it everyday. Train fares are highly expensive, and still rising to outrageous prices. Some are even finding it too much to pay for; housing, food, children, families and paying up to ? 200 on fares, they could end up finding theirselfs with very little money.If train fares continue to rise, and stay unable to keep affording tickets, it could consequence to them being forced either out of work because of unable access to get their destination, or forced out of their homes because they could end up unable to afford to live their any more. On the subject of ridiculous prices- Great Western made a ? 2 billion profit last year, -No wonder! Prices rose by an outrageous 50%. These rises in price could be the reason families have to relocate or change jobs- because the new locations could make their transport a whole load cheaper and quicker.Many people like visiting their families or friends, and may have to use the train to get their, which could be a problem because transport is essential and they could simply not afford it. Great Western managers don't realize they are preventing people from seeing: family, friends, going to work, or going to school. They only care about making the money, they don't care about their passengers. Some people simply can not afford the ridiculous price of just 1 train ticket. This year has flew by, leaving Christmas very soon.This means that people will be traveling to towns to do their Christmas shopping, which they need their money for, not to spend on a little piece of paper. Also people struggle to afford Christmas because they need to use the train to visit their families all over the place. John Lunton, 60 who is retired is angry with what is going on with the prices and wants to do something about it. â€Å"The prices when I was a teenager is what the prices should still be now, as they were reasonable. The prices have over doubled since then and I think it is absolutely ridiculous.I need to travel because I have Grandchildren and other family all over Britain, and I would like to see them over Christmas. Sadly, I cannot afford to travel to see all of them, but if I do choose to, then it would result in me not looking after myself by not eating, because I will need the money to travel. † A major problem with trains, is how managers allow them to get so overcrowded,which could be bad for others health, some people are claustrophobic so it could be bad for their health. Also trains are dirty and their is litter all over the floors, there are security cameras but they don't seem to help with anything at all.Trains are sometimes late and delayed, this shouldn't happen, as people need to get to work and if the train is late, and results in them being late for work, it could cost them their job. Trains show absolutely no sign of improvement for the conditions and them being on time, but which they should. Do the government care about their passengers and wasting their money? I think not. As long as their making their nice, big comfortable profits, they don't care who their passengers are, and how much they charge them.In my opinion, I think that the prices should be lowered to suit the co nditions of the trains, which would be quite low, but would result in them not making as much money. Oh no, What a shame! I'm not surprised that British citizens complain about the prices of train fares, as Britain has the highest price of train fares in the whole of Europe. The railway has been described as being a ‘rich mans transport' because it is becoming affordable for the rich only. An example of the ridiculous prices is from Exeter to London– The price of a single way journey is ? 130 minimum price. this shows how outrageous our county is getting.Many people have described ‘First group' as being ‘Worse group' and some people have even be complaining. So why are train fares so expensive? to get money for themselves, not caring abut other peoples money, as long as they have as much as they desire. Trains are used by many people for various reasons, therefore the prices should be reduced. but if the rising prices continues, they could lose customers, de scribed as ‘price increase= Passenger decrease. ‘ So if they want to maintain the high number of customers they are currently obtaining, they should either: lower the prices or stop rising them.

Having Children While Young

HAVING CHILDREN WHILE YOUNG (pros and cons) One of the largest problems nowadays is having children while young. That problem includes teenage parents from fifteen to eighteen years old, who aren't ready to bring up their children yet. However, having a children while young has both, advantages and disadvantages. Being a young parent does not have many advantages, but some of them are really good. For example, young parents are more mature than their peers because they've seen how hard life really is. After few years, they will have more understanding for their teenage kid, and kid will have more understanding for his young parents. Beside that it might be better to have kids when you're young and you have the energy, health, time and flexibility for children, than when you are older. However, having a kid is not an easy thing. Young parents have many responsibilities, so they have to learn how to be responsible. They must have support and understanding of the society and their parents, both financial and emotional, otherwise they will not make it. Young parents have to abort their further education for their child good, what is definitely not good because it will be harder for them to get a job in the future. To conclude, having a child is a beautiful thing that helps you build up your character, but it is also very hard and complicated. Especially for young people. So you should be very careful with your life and always think twice before you do something stupid.

Unitary Executive Theory and the Imperial Presidency

Unitary Executive Theory and the Imperial Presidency To what extent can presidential power be restricted by Congress? Some believe that the President holds broad power, citing this passage from Article II, Section 1 of the U.S. Constitution: The executive Power shall be vested in a President of the United States of America. And from Section 3: [H]e shall take Care that the Laws be faithfully executed, and shall Commission all the Officers of the United States. The view that the President holds total control over the executive branch is called the unitary executive theory. The Unitary Executive Theory Under the Bush administrations interpretation of the unitary executive theory, the President has authority over members of the executive branch. He functions as a CEO or Commander-in-Chief, and his power is restricted only by the U.S. Constitution as interpreted by the Judiciary. Congress can hold the President accountable only by censure, impeachment or constitutional amendment, Legislation restricting the executive branch has no power. The Imperial Presidency Historian Arthur M. Schlesinger Jr. wrote The Imperial Presidency  in 1973,  a groundbreaking history of presidential power centering on an extensive critique of President Richard Nixon. New editions were published in 1989, 1998 and 2004, incorporating later administrations. Although they originally had different meanings, the terms imperial presidency and unitary executive theory are now used interchangeably, although the former has more negative connotations. A Short History of the Imperial Presidency President George W. Bushs attempt to obtain increased wartime powers represented a troubling challenge to American civil liberties, but the challenge is not unprecedented: The Sedition Act of 1798 was selectively enforced by the Adams administration against newspaper writers who supported Thomas Jefferson, his challenger in the 1800 election.The very first landmark U.S. Supreme Court case in 1803,  Marbury v. Madison, established the power of the judiciary by resolving a separation-of-powers dispute between the President and Congress.President Andrew Jackson openly defied a Supreme Court ruling – the first, last and only time that any U.S. President has done so  Ã¢â‚¬â€œ in Worcester v. Georgia  in  1832.  President Abraham Lincoln took on unprecedented wartime powers and violated multiple civil liberties on a large scale during the American Civil War,  including due process rights for U.S. citizens.During the first Red Scare following World War I, President Woodrow Wilson suppressed free speech, deported immigrants on the basis of their political beliefs and ordered massive unconstitutional raids. His policies were so draconian that they inspired protesters to form the American Civil Liberties Union in 1920. During World War II, President Franklin D. Roosevelt issued an executive order calling for the forced internment of over 120,000 Japanese Americans, as well as forced surveillance, ID cards and occasional relocation for immigrants from other perceived hostile nations.President Richard Nixon openly used executive branch law enforcement agencies to attack his political opponents and, in the case of Watergate, to actively cover up his supporters criminal activities.Presidents Reagan, H.W. Bush, and Clinton all actively pursued expanded presidential powers. One particularly stunning example was President Clintons claim that sitting presidents are immune from lawsuits, a position the Supreme Court rejected in  Clinton v. Jones  in 1997.   Independent Counsel Congress passed a number of laws restricting the power of the executive branch after Nixons imperial presidency.  Among these was the Independent Counsel Act which allows an employee of the Department of Justice, and thereby technically the executive branch, to operate outside the Presidents authority when conducting investigations of the President or other executive branch officials. The Supreme Court found the Act to be constitutional in Morrison v. Olson  in 1988.   Line-Item Veto Although the concepts of the unitary executive and the imperial presidency are most often associated with Republicans, President Bill Clinton also worked to expand presidential powers. Most notable was his successful attempt to convince Congress to pass the Line-Item Veto Act of 1996, which allows the President to selectively veto specific parts of a bill without vetoing the entire bill. The Supreme Court struck down the Act in Clinton v. City of New York in 1998.   Presidential Signing Statements The presidential signing statement is similar to the line-item veto in that it allows a President to sign a bill while also specifying which parts of the bill he actually intends to enforce. Only 75 signing statements had ever been issued until the time of the Reagan administration. President Andrew Jackson issued only one.  Presidents Reagan, G.H.W. Bush and Clinton issued a total of 247 signing statements.President George W. Bush alone issued more than 130 signing statements, which tended to be more sweeping in scope than those of his predecessors.President Barack Obama issued 30 signing statements through 2016, even though he indicated in 2007 that he disapproved of this tool and would not overuse it.   Possible Use of Torture The most controversial of President Bushs signing statements was attached to an anti-torture bill drafted by Senator John McCain (R-AZ): The executive branch shall construe (the McCain Detainee Amendment) in a manner consistent with the constitutional authority of the President to supervise the unitary executive branch...which will assist in achieving the shared objective of the Congress and the President...of protecting the American people from further terrorist attacks.

A Science Issue Of Young Children Example

A Science Issue Of Young Children Example A Science Issue Of Young Children – Coursework Example The article, ‘Science in the Air’ by Sherrie Bosse, Gera Jacobs and Tara Lynn Anderson is highly pertinent for developing and enhancing children’s critical thinking prowess and understanding about science. Children have inherent tendency to be curious about things and their ability to ponder over the things that they observe in their daily life needs to be gently prodded for seeking answers. The teachers, family and friends all must collectively take responsibility to ensure that children’s tendency to explore and investigate various aspects of the events that are taking place in their life are explained in fun ways so that learning becomes a much sought after activity. Daily events like day and night, changing of leaves, animal and insects, growing transition period etc. are important issues for children and intrinsic part of science and technology that must be linked together for children so that children’s scientific knowledge is enhanced and they become motivated to explore things in more scientific manner. The authors have diligently explained how various activities of children’s life are important media for developing scientific temperament in children and boosting their power of critical thinking. Early years of children are crucial times that must be exploited by teachers and parents to guide and enrich children’s abilities for greater learning outcome. They should encourage children to discover and learn things through practical experience. This would help them to understand how evolution takes place and how they can contribute to make the world a better place to live. Indeed, this is the right time for them to learn about environment and it helps human beings to live a better life. Moreover, increasing their awareness about science ensures that children become better equipped to address the challenges of contemporary times.(words: 289)ReferenceBosse, Sherrie, Jacobs, Gera & Anderson, Tara Lynn. (November , 2009). Science in the Air. The Journal of NAEYC, 64(6), 10-14. https://dl.dropboxusercontent.com/u/40883975/naeyc_youngchildren_200911%20copy.pdf