Wednesday, July 31, 2019

The Islamic Worldview

UNGS 2030 THE ISLAMIC WORLDVIEW SEMESTER 1 2012/2013 ASSIGNMENT #1 TITLE| WORLDVIEW:THE MEANINGS,NECESSITY AND ELEMENTS ACCORDING TO MUSLIM SCHOLARS| COURSE TITLE| THE ISLAMIC WORLVIEW| COURSE CODE| UNGS 2030| SUBMISSION DATE| 30 OCTOBER 2012| NAME| NURUL AMALINA BINTI MD ALI| MATRIC. NO| 1215762| SECTION| 2| LECTURER NAME| DR. MD YOUSUF ALI| ACKNOWLEDGEMENT Bismillahirrahmanirrahim Assalamualaikum, First and foremost, I would like to thank to my instructor of this assignment, Dr. Md Yousuf Ali who is my best lecturer of The Islamic Worldview subject for the valuable explanation, guidance and advice especially during lecture session. He inspired me greatly to work in this assignment. His willingness to motivate me contributed tremendously to my assignment. I also would like to thank him for showing me some example that related to the topic of my assignment about The Worldview in term of its meanings, necessity and elements according to Muslim scholars. Besides, an honourable mention goes to my family and friends for their understandings and supports on me in completing this assignment. Without helps of the particular that mentioned above, I would face many difficulties while doing this assignment. During complete this assignment, I faced many difficulties and challenging things especially midterm examination and Eid Adha Celebration was around the corner. I found the information that related to our topic through The Holy Quran, the Internet, magazine, reference book and people in surrounding. However, I had done and can overcome these problem by maximize my effort and pray to Him who is The Most Helpful to His servant. Alhamdulillah. THE MEANINGS THE MEANING OF WORLDVIEWS In this assignment, first and foremost, before us knowing about worldview in Islamic perspectives, we must know the introduction and definition of ‘Worldview’. Where is term come from? And where is it used? The word of ‘Worldview’ is come from many sources. Its meaning is defined by many of scholars either western scholars or Muslim scholars. One of them comes from German’s term which is called as â€Å"Weltanschauung. Meanwhile, in Arabic’s term it is refer as â€Å"Tasawur or Ru’yah al-Islam li al-Wujud â€Å",   *The Meaning of Worldview by Western Scholars In the end of 1700s, Friedrich Schilling who is the German philosopher defined that, worldview (Weltanschauung) is refer as â€Å"The self-realized productive and conscious way of apprehending an d interpreting the universe of beings†. After a century, about in 1868, â€Å"Weltanschauung† was known as â€Å"a comprehensive conception of the world especially from a specific point of view†. Based on German scholars perspectives defined that Worldview is comprises of set of attitudes on basic matters like the way people think about the world. *The Meaning of Worldview by Muslim Scholars Muslim scholars and thinkers started use the precept of â€Å"worldview† during modern period. This percept appeared in the works of a lot of Muslim scholars like Sheikh Badiuzaman Nursi (1877-1960) in â€Å"Rasa’il al Nur† (letters of light) and in some Iranian thinkers such as Ali Shari’ati (1933-1977), al-Mutahari Ayatullah Murtaza (fundamentals of Islamic thought: God, man and the universe), Sayed Husein Naser (1933-) in â€Å" Man and nature: the spiritual crisis in modern man†, â€Å"Islam and the plight of modern man†. Isma’il Raji al-Faruqi (933-1982) â€Å"cultural atlas of Islam†, â€Å"Tawhid: its implications for thought and life†, Muhammad Naqib al-Atas â€Å"Islam and secularism†. In Arabic literature Sayed Qutb (1906-1966) came in the first place in his â€Å"in the shade of the Qur’an† (Fi Zilal al-Qur’an) â€Å"The Islamic Perspective† â€Å"al-Tasawwur al-Islami† occupies a central position. In contemporary period, valuable works have been produced dealing with the issue from Islamic point of view by Sardar Ziauddin (Islamic civilization: history of sciences), Alam Shoudhury (economics) (The Islamic worldview: socio-scientific perspective), al-Messiri (Thought & Political science). The meaning of Worldview by Muslims’ approach stands that the worldview is made from the aspect of both al-Dunya and al-Akhirah, in which the Dunya-aspect must be related in a profound and inseparable way to the Akhirah-aspect which the Akhirah-aspect has ultimate and final significance. In other word, worldview is a set of attitudes on a wide range of fundamental matters. It has a comprehensive set of propositions about various aspects of the world around us and man’s place within it. It is also defined as a basic assumption about the way of thinking about the world, which provides a more or less coherent, though not necessarily accurate. A worldview is a profile of the way the people within a specified culture live, act, think, work and relate. At the same time, it can be act as a â€Å"map† or culture’s social, religious, economic and political views and relationships.THE MEANING OF ISLAMIC WORLDVIEWSBased on Syed Naquib Al-Attas, a great Muslim scholar, he mentioned that Islamic Worldviews is, â€Å"a vision of reality and truth that appears before our mind’s eye revealing what existance is all about†. â€Å"a metaphysical survey of the visible as well as the invisible worlds including the perspective of life as a whole†. According to Al-Attas, worldview is considered as vision of reality and truth (ru’yat  al-Islam  li  al-wujud) from the Islamic point of view. Another Muslim scholar, Professor Kamal Hassan ,Professor  Area of Specialization: Contemporary Islamic Thought IIUM, also stated that, Worldviews is a comprehensive conception of Allah,man and the universe and their relationship from Islamic perspectives. † The worldview of Islam encompasses both al-dunia and al-akhirah in which the dunia aspect must be inextricably linked to the akhirah aspect, and in which the akhirah aspect has ultimate and final significance. Hence, Islamic worldviews concern with this universe (world) and the hereafter or the Day of Judgment as far as Islamic nature of reality is concerned. The belief in dual worldviews has made Islam looks exceptional. Since these views are principally derived from the  Quran, this reflects that Islamic worldviews are identical to  Quranic  worldview. Unlike in the Western, their emphasizing is on logical reasoning as well as rationality. Due to this, Islam has distinguished itself from other available worldviews as mentioned by Khurshid  Ahmad as cited by   Mawdudi. For instances, the Western’s and Christian‘s worldviews are secular and religious respectively. Islamic worldview is about the seen and unseen matter like the universe, creator, prophethood, society, man, and hereafter. Amalgamation or historical concoction or any addition stories of various cultural values are not a worldview that is formed merely. Rather, it is a well established framework derived from the revelation and interpreted by Muslim scholars throughout Islamic history. Then, it is implement by Muslims today. This frame of reference provides us with correct and consistent answers to the ultimate questions pertinent to the issues of God, unseen, man, universe, and life. It also guides man as a vicegerent of Allah to the correct belief system, shari‘ah, and ethical values. THE NECESSITYTHE NECESSITY OF ISLAMIC WORLDVIEWWe all need a certain worldview, even if it is not made fully explicit, to interact with our world. There is a practical need to have at least an implicit and for that reason naive answer for each of the worldview questions. The Islamic worldview is more than a religion. In Islam, it covers all aspects of life for its followers. Many religious scholars treat the Islamic worldview as a monotheistic religion following five simple pillars of faith. In Islamic worldview, it has views about the words like astronomical, spiritual, physical, intellectual and many aspect of life. The outlook of life in this perceptive is highly emphasized which is show us the vision of life to achieve certain goal in world and the ultimate goal in hereafter. Islamic worldview is important in order to provide the Muslims with the true knowledge and explanation about the world seen and unseen as they are explained in the Quran. Quran is the best guidance for all questions about life. This revelation is restricted to deny. The answer from this revelation cannot change and make this worldview become stable due to have ultimate guidance. For instance, if we are question about something, we can refer to Quran to find the solution. This guidance also encourages us to get the answer through the learning and reading. In Surah Al-Alaq, Allah mentioned that: Another that, Islamic worldview helps us to interact with nature, individuals, peoples, nations, cultures and civilizations. It helps us to know them comprehensively and can plan neighborhood among them. After we have relation with certain culture, we have to recognize what is their ethnic and culture. This will helps us to correct our own values, perspectives, attitudes and behaviors. This perceptive guide and teach people the way and method how to achieve the main values of Islam in human life. We can differentiate which one is bad and good. In Islam, the aspects regarding our morality and virtues (akhlaq) are become one of necessity aspect of life although we are struggling to achieve a success in life. As an example, we need to cover aurah during working at workstation. Furthermore, this percept is purposed to establish the fundamental ethical precepts, such as justice, freedom, trust, and dignity of human life and existence. Some of worldview not emphasize ethical aspect very well. By this perception, it will formulate theories of politics, sociology, culture, etc.THE ELEMENTS THE ELEMENTS OF ISLAMIC WORLDVIEWThe fundamental elements of Islamic Worldview are the key terms of this perceptive. These elements act as integrating principles that place all our systems of meaning and standard of life and values in coherent order as a unified system forming the worldview. The highest principle of true reality as stated in Quran is focused on knowledge of the nature of God. The w orldview of Islam is characterized by an authenticity and finality that points to what is ultimate, and it projects a view of reality and truth that encompasses existence and life altogether in total perspective whose fundamental elements are permanently established. Quoted back of Syed Naquib Al Attas word,† A metaphysical survey of seen and unseen world including the perspective of life as a whole†. The element of worldview are include visible anfd visible things. They are: 1. The Nature of God This the supreme principle of Islamic Worldview. This all about the existence of God. 2. The Nature of Revelation- The Qur'an ; Prophethood This element are totally derived from Revelation, the change which is possible in this case is restricted to the manifestation of these elements in different units of time and space. 3. The Nature of Revealed Religion- Islam 4. The Nature of the World and Hereafter (dunya wal akhirah) 5. The Nature of Man The Psychology Of Human Soul (insan) 6. The Nature of Knowledge (‘ilm) As mentioned in Surah Al Alaq which is encourage us to seek knowledge. 7. The Nature of Adab (values and virtues) The aspects regarding our morality and virtues (ahlaq) are become one of necessity aspect of life although we are struggling to achieve a success in life. 8. The Nature of Freedom 9. The Nature of Happiness (sa'adah) 10. The True Meaning of Change, Development, and Progress 1. Concluding Remarks All of them are together with the key terms and concepts that they unfold, have profound bearing upon our ideas about change, development, and progress. These fundamental elements act as integrating principles that place all our system of meaning and standards of life and values in coherent order as a unified system forming the worldview and the supreme principle of true reality that is articulated by these fundamental elements is focused on knowledge of the nature of God as revealed in the Qur'an.CONCLUSIONIt is a high time that the initiative of integrating the Islamic worldview into the planning of neighbourhoods takes off in the Muslim world. Worldviews play the main role in the human being life. Its affect every single action of a man. Different worldviews will certainly shape different qualities of mankind which will eventually lead them to different end means of life as well. This distinction due to man’s aql (intellectual) which is very limited and sometime buyers (not fair). Worldview is a complex and a comprehensive perception. A worldview manifests itself in all aspects of life, social, political, economic, civilization etc. This complex includes the spiritual, cognitive, intellectual and behavioral abilities that Allah has endowed him. Thus, a worldview is at once a mean and a fruit of human spiritual, cognitive, and behavioral efforts. The worldview perceptive can be human-made as well as Revelation based precept. Islamic worldview is a collective and based on ummatic unified. A worldview is similar to any other human ideas which is it develops according to their accumulated knowledge, historical events, and human experience and then it is implemented by the people. However, as far as the Islamic worldview is concerned, the fact of change takes significantly a different position. Although we are busy to achieve world’s mission of life, hereafter’s goal become significant and our priority to achieve it.REFERENCES* Lecture Notes  © Department of General Studies IIUM,2007- 2008. * The Islamic Worldview: Glimpse on Studies and Definitions,Abdelaziz Berghout,Introduction to the Islamic Worldview,Study of Seleceted Essentials,IIUM Press (2010). * Basic Principles of Islamic Worldview ,Sayyid Qutb Islamic Pubns Intl (September 15, 2005). Vidal, C. (2008) Wat is een wereldbeeld? (What is a worldview? ). * David Naugle: Worldview: The History of a Concept (Eerdmans, 2002). * Merriam –Webster 1994 (Britannica Encyclopedia 2001). * Contribution Of The Islamic Worldview Towards Corporate Governance Mohamed Asri, Mohamed Fahmi Msc Accounting Sem 2   2003 IIUM. * http://wikipedia. com/worldview/ * http://www. allaboutworldview. org/is lamic-worldview. htm * http://izat2009. blogspot. com/worldview * http://ungss. blogspot. com * http://web. usm. my/islamicworldview/

The History Of The Curriculum Theory Education Essay

You have been assigned to a low-performing in-between school campus. Your overseer has requested that you make alterations in the school course of study to increase pupil accomplishment. Describe your program of action to increase pupil accomplishment degrees at this in-between school. Describe and discourse how the informal and concealed course of study impact and alter the formal course of study? Provide specific illustrations. Include parental outlooks and prohibitions as portion of the informal course of study. What constructs about course of study are present in the heads of pedagogues in a school with which you are familiar? Historically, instruction has played a major function in determining the lives of all persons. Curriculum theory has continually evolved and, there has ever been a conflict to better and spread out the course of study. Several inquiries that plague pedagogues today are â€Å" Which course of study should we follow? † and â€Å" What cognition is of most deserving? † . There are a battalion of course of study theories that help pedagogues understand the construct of pupil acquisition and accomplishment. This chapter is an effort to expose pedagogues to the diverse course of study theories that influence today ‘s educational system.What is course of study?From a historical position, course of study is any papers or program that exists in a school or school system that defines the work of instructors. This program guides pedagogues in placing the content of the stuff to be taught. Many work programs may dwell of text editions, resource stuffs, or range and sequence c harts. â€Å" The intent of a course of study is non to abandon organisational boundaries but to enable the organisation to map within those boundaries more efficaciously and, over clip more expeditiously † ( English and Larson, 1996 ) . â€Å" A course of study can carry through these ends by: ( 1 ) clear uping organisational boundaries ; ( 2 ) specifying the nature of the work to be done ; ( 3 ) associating the major undertakings to be accomplished to one another within the entire work procedure or work flow ( coordination ) ; ( 4 ) shaping criterions by which work is to be measured or assessed ; ( 5 ) specifying rating processs by which work consequences can be compared to work performed ; ( 6 ) devising alterations in the work performed through feedback ; and ( 7 ) reiterating the above stairss in order to accomplish a higher degree of work public presentation on a consistent footing † ( English and Larson, p.24 ) . There are at least three different types of course of study in schools: formal course of study, informal course of study, and concealed course of study The formal course of study normally appears in province ordinances, course of study ushers, or officially sanctioned range and sequence charts. The formal course of study is what will be found in instructor ‘s lesson programs. The informal course of study represents the unofficial facets of planing or presenting the course of study. This type of course of study involves the subtle but of import personality traits that a instructor interacts with the kid – positively or negatively. Informal course of study contains those things that we teach that are unplanned and self-generated. The concealed course of study is non recognized at schools. It deals with outlooks and premises. These are instructions, which are presented to pupils but are non consciously received by them. Hidden course of study can be destructive, negative and insurgent, or it can be constructive, desirable and positive. Tanner describes this as the collateral course of study. Tanner stresses that collateral acquisition is in the manner of formation of digesting attitudes, of likes and disfavors, may be and frequently more of import that the spelling lesson in geographics or history that is learned ( Tanner,1995 ) .Curriculum Alignment TheoryCurriculum alliance is an of import scheme necessary to heighten academic accomplishment degrees of all pupils. Because of high bets proving, pupils need to be prepared to go through province tests. Fenwick English, a prima advocate of course of study alliance, maintains that there is an interrelatedness between the tried course of study, taught course of study and written course of study. When all three are working together, the relationship is called â€Å" tight † . In order to bring forth optimal educational consequences, stairss must be taken to aline the written course of study ( found in text editions, course of study ushers and supports resources ) , the taught course of study ( instructors ‘ lesson programs ) and the tested co urse of study ( TAAS, ITBS, SAT, etc. ) Fenwick English describes course of study as a papers of some kind, and its intent is to concentrate and link the work of schoolroom instructors in schools ( 1992 ) . School territories tend to buy text editions that are normally non aligned to the course of study or province trials. This presents a job. Focus and connectivity are lost. Curriculum articulation ( Vertical Teaming ) refers to the focal point and perpendicular connectivity in a school or school system. Several design and bringing issues originate associating to curriculum articulation. In design, instructors must specify in the work program the needed degrees of focus/connectivity desired to optimise pupil public presentation vertically. In bringing, plan monitoring is indispensable to guarantee design unity vertically ( English, 1992 ) . Last, if what is tested is non being taught nor addressed in stuffs used by pupils, trial tonss and related educational results will non make the outlooks of the pupils, instructors, decision makers, parents, and the populace. In an epoch of answerability, course of study alliance offers pupils an chance to go successful. In Allan Glatthorn ‘s book The Principal as Curriculum Leader, he presents a six- measure course of study procedure that aids in alliance: ( 1 ) Plan the undertaking. A commission should be appointed to supervise the undertaking. The commission members must be trained in the alignment procedure. ( 2 ) Focus the course of study. The course of study should concentrate on the territory ‘s aims. ( 3 ) Analyze the trials. Grade degree squads should analyse trial informations. This scheme would let instructors to bespeak which of the command aims are more likely to be tested. ( 4 ) Analyze the text. Teachers should analyse where the command aims are explained in the text. ( 5 ) Measure the consequences. The commission should reexamine and discourse all the consequences, observing countries needed to be improved. ( 6 ) Use the consequences. Complete alliance charts. Teachers should utilize the command objectives to develop annually and unit programs that guarantee equal interven tion of all aims. Aims tested should hold precedence and objectives non tested should hold 2nd precedence ( Glatthorn, 1997 ) . Quality Control in Curriculum Quality control refers to a uninterrupted procedure or organisational autonomy and development that addition organisational effectivity. Three cardinal ingredients that must be present are 1 ) a work criterion, 2 ) work appraisal, and 3 ) activity. As all these elements become congruent, work public presentation in an organisation in improved. Multiple Intelligence Theory Howard Gardner has created the theory of Multiple Intelligences. He maintains that most school systems frequently focus on a narrow scope of intelligence that involves chiefly verbal/linguistic and logical/mathematical accomplishments. While cognition and accomplishments in these countries are indispensable for lasting and booming in the universe, he suggests that there are at least six other sorts of intelligence that are of import to fuller human development and that about everyone has available to develop. They include, visual/spatial, bodily/kinesthetic, musical, interpersonal, naturalist and intra-personal intelligence. Gardner believes that the eight intelligences he has identified are independent, in that they develop at different times and to different grades in different persons. They are, nevertheless, closely related, and many instructors and parents are happening that when an single becomes more adept in one country, the whole configuration of intelligence may be enhanced . The undermentioned philosophic theories examine course of study from a wide position that includes all of the scholar ‘s experiences to the more restricted position that sees it as academic capable affair. ( 1 ) Idealist Curriculum Theory – This theory was prevailing during the yearss of Plato. Idealists viewed course of study as a organic structure of rational capable affair and learned subjects that are conceptional and conceptual. Mathematics, history and literature for case were ranked really high. The overruling end of Idealist instruction was to promote pupils to be searchers of truth. ( 2 ) Realist Curriculum Theory – Aristotle founded Realism. Realist course of study maintains that the most effectual and efficient manner to happen out about world is to analyze it through consistently organized capable affair subjects. Realist course of study involves direction in the countries of reading, authorship, and calculation. Deriving cognition through research met hods are stressed. ( 3 ) Naturalist Curriculum Theory – The Naturalists position of course of study differed from the earlier theoreticians. Learning should actively affect kids in covering with the environment, utilizing their senses, and work outing jobs. Naturalists maintained that echt instruction is based on the preparedness and demands of the human being. ( 4 ) Pragmatic ( Experiential ) Curriculum Theory- This course of study theory attacks larning through sing. The kid ‘s involvements, demands and experiences are taken into consideration. ( 5 ) Existentialist Curriculum Theory – The course of study includes the accomplishments and topics that explain physical and societal world. â€Å" The important acquisition stage is non in the construction of cognition, nor in curricular organisation but instead in the pupil ‘s building of its significance ( Gutek, 120 ) † . ( 6 ) Conservatism Curriculum Theory – The course of study should convey the general civilization to all and supply appropriate instruction to the assorted strata in society. This course of study included the basic accomplishments found in most school plans – reading, authorship, and math.Personal Practical KnowledgeIn his work, Personal Knowledge, Michael Polanyi demonstrates that the scientist ‘s personal engagement in the prod uction of cognition is an indispensable portion of the scientific discipline itself. â€Å" Even the exact scientific disciplines, â€Å" knowing is an art, of which the accomplishment of the apprehender, guided by his personal committedness and his passionate sense of increasing contact with world, is a logically necessary portion † . Polanyi describes, â€Å" cognizing † in the art of siting a motorcycle. In this description he states that the rule by which the bicycler keeps his balance is known, but the cognition is in the â€Å" making † . Key Concepts Accountability – This term refers to keeping schools and instructors responsible for what pupils learn. Content- A word used to place the course of study and divide it from school direction. Criterion-Referenced Test – Measures of public presentation compared to predetermined criterions or aims. Core/Fused Curriculum – Integration of the two or more topics ; for illustration, English and societal surveies. Problem and subject orientations frequently serve as the integration design. Curriculum -Curriculum is any papers or program that exists in a school or school system that defines the work of instructors. Curriculum Alignment – A connectivity between what is tested, taught and written. Curriculum Compacting – Content development and bringing theoretical accounts that abbreviated the sum of clip to cover a subject without compromising the deepness and comprehensiveness of stuff taught. Curriculum Development – A procedure whereby picks in planing a learning experience for pupils are made and activated through a set of co-ordinated activities. Curriculum Guide – A written statement of aims, content, and activities to be used with a peculiar topic at specified class degrees ; normally produced by province sections or local educational bureaus. Curriculum Management Planning – A systematic method of be aftering for alteration. Formative Evaluation – Student accomplishment is monitored throughout the school twelvemonth. This will be done through pupil /teacher conferences, departmental meetings, curriculum manager monitoring and conferences. Feedback and suggestions for betterment will be considered. Knowing in Action – This construct refers to the kinds of know-how we reveal in our intelligent action. By detecting and reflecting in our actions, we make cognizing in action implicit. We reveal it in a self-generated mode ; and we are unable to set it in words ( Schon, p. 25, 1987 ) . Performance Objective – Targeted outcome steps for measuring the acquisition of peculiar procedure based accomplishments and cognition. Sequence – The organisation of an country of survey. Frequently, the organisation is chronological, traveling from simple to complex. Staff Development – Body of activities designed to better the proficiencies of the pedagogue practician. Subject-Content – The type of course of study that stresses the command of capable affair, with all other results considered subordinate. Summational Evaluation – Teachers and pupils will reflect on the course of study procedure. Met and unmet ends and aims will be discussed at length. Improvements and polishs will be based on the summational rating Tacit Knowledge – Tacit cognition is â€Å" cognizing in action † . To go adept in the usage of this tool is to larn to appreciate, straight and without immediate logical thinking, the qualities of the stuff that we apprehend through the silent esthesis of the tool in our manus ( Schon, p. 25, 1987 ) . Curriculum Websites – The undermentioned sites provide information on course of study and the course of study alliance procedure.

Tuesday, July 30, 2019

Employing People with Mental Illness/ Psychiatric Disabilities Essay

Employment of people who are homeless and with serious mental challenges is a pertinent issue in the society. This is because many employees view homeless people with serious mental challenges as a great limitation to optimization of their business endeavors. In reality, this may not be true especially because disability whether in financial or physical means is not necessarily inability to work productively. This paper will look at the aspect of employing people with mental illness/ psychiatric disabilities. Homeless people can be defined as people who are displaced and living in the streets because of limitations for instance financial implications (Anthony& Blanch, 1987). The fact that such people are homeless and living in abject poverty, it does not mean that they cannot work productively. With this in mind, it is unfair for employers to generalize homeless people as unable to be successfully integrated in the current work force. Consequently, people with serious mental challenges can be productive with medication and supervision if given the chance. When homeless mentally challenged people are excluded from the work force, stereotypes against such people increases. This makes it hard for the society to accept and integrate them in the workforce as part of the society. In this manner, employing mentally challenged people will come a long way in preventing their alienation from the society and also making them contribute to their own social economic development. Literature review of people who are homeless and who have serious mental Illness Overview Homelessness and mental disabilities can be argued to have a significant effect in the modern society. This is because of the high numbers of people who present poverty and mental disability problems. However, their existence in the society is not easy because of the various cultural stereotypes which present them as of less value in the current work force. Currently over 16% of inmates in jail suffer from mental disabilities (BJSSR, 1997). This means that when the 16% is finally released majority of them will be homeless and this may result to many negative implications. For instance, such homeless due to poverty may be forced to get into crime posing a threat to security. The society has to realize that the problem of homelessness is a social evil cultivated by poverty. With this in mind, the society has to work together to ensure a viable solution of offering employment to the disabled and homeless people. What we know so far On the other hand, it is morally wrong to alienate homeless and mentally disabled people from the current workforce. This is because homeless people are the way they are because they lack the social economic capacity to make them look like the other ‘normal elite’. On the other hand, poverty does not mean that someone is incompetent. Subsequently, severely disabled people also have the capacity to work successfully and earn a living from their work (Bond, 1987). This can be done through giving such individuals supervision, training and patience in order to be able to work. Currently, there are lobby groups and organizations which are creating awareness against alienation of homeless and mentally disabled people. However, more needs to be done in order to help reduce dependency and poverty among homeless and mentally challenged people. Employment outcomes and Rural vs. Urban Employment Program Considerations  Employment is a core ingredient to the social economic development of an individual. For instance, a homeless person can be able to raise his living standards as a result. The employment rate of homeless people in America accounts for about 26% (Cocozza & Skowyra, 2000). On the other hand, mentally challenged people can also be able to get well as a result of raised self esteem and acceptance by the society. In the United States the employment of people with severe mental disabilities account for about 15% (BJSSR, 1997). The government of US spends a lot of money in reach out programs for homeless and mentally disabled people. In this manner, there is need to rehabilitate homeless and mentally disabled people to be able to enter into the workforce and earn a living. However, the employment rates in the urban places are much developed compared to the rural areas. This calls for more employment organizations to be based in the rural areas. For instance vocational rehabilitation agencies should be enhanced in rural areas. Discussion A Recovery-based foundation for Employment Services A recovery based foundation for employment services plays and integral role in the rehabilitation of homeless and severe cases of mentally challenged people. A recovery based foundation for employment services acts as a link between homeless and mentally challenged people and their employees (Mullins, 1997). On the other hand, a recovery foundation for employment also offers necessary advice to their clients. Consecutively, recovery based foundation has strategies which enhance employment for homeless and mentally challenged people. Hence, the government needs to employ more recovery based foundations for employment services for homeless and mentally challenged people. Worker Role Recovery When homeless and mentally challenged people are integrated in the workforce, the rate of recovery is increased and so is their social economic status. In other words, integrating these vulnerable groups in the workforce helps in making them to become objective and enhances their personality (Mullins, 1997). Worker role recovery is employed to enhance the process of integrating mentally challenged people in the workforce. There are supervisors who are set to analyze the progress of the mentally challenged individuals. In this manner, such individuals are helped in the process of integration in the workforce. Framework for providing employment services A laid out strategy is needed to provide employment for mentally challenged individuals. The first step is for an employment foundation to get in touch with the necessary social worker and integrate the homeless and mentally disabled people in the programs (Mullins, 1997). Hence, the employment service should have relevant information for the person who is mentally challenged. Supervisors are needed to ensure that the recruits follow the laid out program. In this manner, recruits are sensitized on what is supposed to be done so that they can follow the instructions of their employees. Hence, the staff at the employment center should be diverse in nature to deal with all people. On the other hand, the framework also ensures that people are not misused by employees because of their disabilities. For example some employees may accord much work to homeless and mentally challenged people. Others may offer fewer incentives or use words to intimidate such people. Cultural and Environmental Considerations Consecutively, the employment framework is set in such a way that it is able to reach out the needs of diversity (Virginia, 1997). This is because teaching a severely mentally challenged person a new language could be a bigger challenge. In this manner, it is important for the employment agencies to use the advantage of diversity to get to reach out to their clients. Approaches to Employment for people with Serious Mental Illness There are various approaches to the employment of people with serious mental illnesses. These approaches have been tailored to meet the needs of mentally challenged people and at the same time act as a lasting solution to unemployment problems. Transitional Employment  Transitional employment is popularly known as TE and it encompasses the model of teaching mentally challenged people about the work they are supposed to do (David & John, 2004). In this manner mentally challenged people are able to do their work effectively. Consequently, TE helps mentally challenged people get the needed experience to venture into the competitive jobs. TE is time bound and by the end of the program those who persevere get acknowledged for their efforts (David & John, 2004). In other words, TE programs are like achievements for the mentally challenged people. Supported Employment Supported employment refers to employment of mentally challenged people with zero tolerance to discrimination (David & John, 2004). The process of supported employment starts with onsite support. In this stage people with disabilities are supported as healthy and not dysfunctional. This makes them feel like the rest of the people and integrating in the normal workforce is very easy. On the other hand, rejection policy is not supported at all. The alienation of mentally challenged people is highly discouraged in supported employment. Supported employment is a core ingredient in successful integration of individuals to the work force. The PACT Vocational Model Program of Assertive Community Treatment (PACT) is support provided in the community level (David & John, 2004). This kind of support is about eliminating support not because the mentally challenged people need it. Hence mentally challenged people under this arrangement are given the chance to work and carter for their needs. PACT vocational model is a successful means of facilitating successful employment of mentally challenged individuals. Individual Placement and Support Individual placement support requires that a mentally challenged person gets integrated in a vocation directly (David & John, 2004). In the kind of vocation or employment placed in, the person is under supervision just like other people. Social enterprises and Affirmative Businesses Mentally challenged people have the ability to venture in any businesses and become successful. This is because mentally challenged people are also able to learn and this means that they can work just as other people do. Hence, social enterprises and affirmative businesses can be used as major targets for employment. Self-Employment Disability cannot be termed as inability. In this manner it should be noted that mentally challenged people also have the ability to get integrated in self employment. A mentally challenged person has the ability to maintain his/ her business with the necessary help. A Note about Supported Education Supported education on the other hand plays an integral role in the lives of mentally challenged people (Phyllis, 1997). This is because mentally challenged people need to be taught just as other normal people to be able to be integrated in the community. Supported education is not done in seclusion but is done in a normal institution where other normal individuals are educated. The impact of homelessness on people with serious mental illnesses seeking employment. Homelessness on people with serious mental illness who are seeking employment can be termed to be a challenging situation. Homelessness makes mentally challenged people seem vulnerable and not able to complete the tasks accorded to them. in this regard many employees may dismiss them without even giving them a chance. The following are some of the challenges faced by mentally challenged people in employment. Personal-Level Challenges Personal level challenges for mentally challenged people present themselves in many ways. For instance, mentally challenged people may have a hard time trying to get integrated in the workforce (Phyllis, 1997). This is because their operational speed may be less compared to their normal functioning individuals. Program and Services Provider-Level Challenges Program and service provider level challenges come when the staffs are not patient and polite enough. This makes it hard for the mentally challenged people to keep pace with the employment training (Phyllis, 1997). On the other hand, the programs being taught may not be easily assimilated by the mentally challenged individuals. Addressing Challenges in Service Systems The challenges faced in service systems are many and also there are several ways which can be used to deal with these challenges. One way to deal with these challenges can be through the government offering more financial support for such institutions. The enhancement of these institutions will come a long way in empowering mentally challenged people in the society. Helping People who are Homeless and Have Serious Mental Illnesses Obtain Work  There are many ways people who are homeless and with serious mental illnesses can be helped to integrate in the society and workforce. The following are some of the ways. Underlying Principles In helping homeless people with serious mental problems obtain work, it is important to first of all learn to appreciate them as part of the society. In this manner, any form of rejection is eliminated to ensure that mentally challenged people are treated with respect. On the other hand, training should be done in normal bases so that homeless mentally challenged people don’t feel discriminated. Rejection or prejudice of any form should be avoided completely to enhance trust and self esteem of the mentally disabled people. Consequently, it is also important to ascertain their level of mental challenge (Phyllis, 1997). Key Services and Supports To make sure that programs for mentally challenged people work out successfully, there is need for provision of key services and supports. For instance, mentally challenged people are in dire need of services like housing to help the homeless ones get shelter (Phyllis, 1997). Hence, the government needs to invest in cheap housing to help homeless people to get shelter for themselves. Consequently, lobby groups need to sensitize the community against rejection of mentally challenged individuals in the society. This way, business people will not discriminate against mentally challenged individuals. On the other hand stereotypes created in the society because of disabilities would also be reduced significantly. Working with the State Vocational Rehabilitation Agency One way the challenge of mental disability is dealt with in the American society is through working with the state vocational rehabilitation agency. VR agency ensures that mentally challenged persons enjoy various benefits just like their normal counterparts. Purpose and Scope of VR Services VR agency has various services to mentally challenged people. For instance, this group offers mentally disabled people with social security disability funds which help to raise their living standards (State Vocational Rehabilitation Agency, 2007). On the other hand, mentally disabled people have to work and gain benefits termed as gainful benefits.

Monday, July 29, 2019

Leadership and Management Essay Example | Topics and Well Written Essays - 750 words

Leadership and Management - Essay Example With the definition on hand, it can be inferred that there are differences and similarities present in leadership and management. Specifically, the main similarity of leadership and management is that both aim for long term positive results. With this, leaders and managers put more weight on the intangible aspect of the organization, such as the vision and mission of the organization. They also look beyond the boundaries of the organization and influence people outside and within the organization. Also, they both act as the link between the followers and the head management while both greatly depend on the followers (R.C Swansburg and R.J. Swansburg 405). On the other hand, leadership and management also exemplify differences. In the context of management, it is the execution of the ability and task of the administrator to control, coordinate, organize, and plan for the organization. Management is the ability to foresee events and plan for such events. Organization in management also means linking the structure and manpower in order to execute the plans. In addition, managers must have the intellectual capacity and principles to be objective on tasks and decisions. Therefore, management is the act of accomplishing the objectives and the goals of the organization by efficiently using the available resources. ... Influence is what drives the relationship of a leader and a follower. Also, with the influence, leaders are able to attain the trust and confidence of their followers. In addition, a leader is effective when he or she influences his or her followers to be ethical in their work and conduct within and outside the organization. For this to occur, leaders must equip their members with the direction that aims toward the goals and objectives of the organization. With the appropriate direction and influence, leaders will be able to create change for the betterment of the organization. Effective leaders are able to realize the need for change and are capable of executing the change needed. Leaders are considered as risk takers and open minded individuals who are willing to take the challenge. Moreover, in totality, leadership can be summed up to the person’s ability to lead people towards a specific goal or change. Leaders are people who are comfortable and enjoy working with follower s (Lussier and Achua 7-8). Moreover, it is vital to note that a leader is important in an organization because a leader is one of the most essential factors that lead an organization to succeed. Also, companies and organizations must mold their own leaders, and build home-grown leaders that are rooted to maneuver the organization towards success. With this on hand, leaders are very important in any industry or organization. In relation to this, it must be noted that leaders are not born or made, but leaders are born and made. It is vital to understand that effective leaders already have the innate ability to lead people; however, these abilities must be enhanced and developed in order for it to be effective. Nonetheless, this does

Sunday, July 28, 2019

Social Dimensions of the Economic Growth Essay Example | Topics and Well Written Essays - 2000 words

Social Dimensions of the Economic Growth - Essay Example This paper is an attempt to look on economic development not just as a measure of a country’s or the world’s economic progress, as a whole, but as a human development issue, incorporating the social dimension in the context of the economic development. Economic development is understood as the analysis of economic progress of nations. However, looking at the core of it, it becomes more than just the monetary computation of the economic value of the country, rather it is an amalgam of sociology, anthropology, history, politics and, all-too- often, ideology. Development is a social phenomenon that involved more than increasing per capita output, but necessitates eliminating poverty, unemployment and inequality as well A country’s economy is measured in terms of Gross Domestic Product. GDP is the total money value of goods and services produced in a country in one year, while GDP per capita is a measure of the value of products made and services provided by each person, a measure of the average productive capacity of people. Despite economic developments rates of some countries, the world still watches its people go hungry. The world through the different agencies like the United Nations, World Bank, International Monetary Fund have been vigilant about this global issue. Economic growth is more than the numbers. If the supposed economic development does not trickle down to feed the hungry mouths at the grassroots level, the numbers are insignificant. What will matter in the end are its people and their development as humans.

Saturday, July 27, 2019

Global Justice and The Poor Essay Example | Topics and Well Written Essays - 1750 words

Global Justice and The Poor - Essay Example TWO PERSPECTIVES ON POVERTY: There are many different perspectives on poverty. The two that will be discussed in the paper are that of Bill Gates and that of Thomas Pogge. It is very interesting to study the perspective of Bill Gates on poverty. He has emerged as a very successful person in the field of business and technology and now his success as a social responsibility champion has made him a figure to be considered for his views on poverty. His views on poverty are quite different than the usual views that are prevalent in the market today. His ideas to quite an extent are controversial and therefore make a very interesting study. Though he is very new to the field his views are worth considering because he has allocated a sum of 38.7 billion dollars to help the social cause and help make this world a better place to live. Thomas Pogge is considered to be one of the most known figures in the world on the topic of Global Justice and poverty. He has many researches to his name and is also the author of the best known published book World Poverty and Human Rights. The views on poverty and the possible things that hamper reduction of poverty, things that cause poverty and also what are the solutions to eradicate poverty are all very different and contrasting and therefore make an interesting study. Non?Maleficence v. ... In fact, Pogge has very clearly mentioned in his writings that in his opinion World Trade Organization has opened the market too little and this is a contributing factor to poverty. Gates and Pogge both believe that the increasing global wealth inequities help in solving the issue of poverty. They both again agree on the fact that poverty is a very pressing issue and should be dealt with effectively and efficiently. The differences in their perspectives becomes very clear when we see that Gates believes that beneficence is the way we can reduce poverty and Pogge is of the opinion that to reduce poverty we need to be non?maleficence. This is one contrasting feature in their opinion of existence of poverty and therefore it becomes the base of the different ways which they will employee to reduce poverty. Gates has suggested that we can reduce poverty effectively and in a long lasting way, by being more benevolent. This opinion of his clearly suggests that he is not looking to get rid o f poverty completely. His realistic opinion is that poverty can surely be reduced but it cannot be gotten rid of completely. His opinion however, in no way indicates that he wants people to remain poor. In a contrasting opinion Pogge believes the global institutional order should be formed again as it does nothing to reduce poverty but in fact promotes it. In Pogge’s opinion poverty is a problem that has been created because of the issue of global justice and he believes that institutions inflict harm on each other and that this should be stopped. He believes that to reduce poverty global, injustice should be reduced along with socioeconomic poverty. He also believes that the inaccessibility that

Friday, July 26, 2019

Icasualties.Com, Statistics, and Presentation Assignment - 5

Icasualties.Com, Statistics, and Presentation - Assignment Example Specifically, the reporting and graphic presentation of statistics on the website icasualties.com. The website documents casualties in Iraq and Afghanistan since 2003 and 2001 respectively. This analysis will focus only on one aspect of the website, the presentation of statistics relating to Operation Enduring Freedom/Afghanistan. On the left side of the site, a news feed constantly updates on news stories about Operation Enduring Freedom and casualties. The data is presented on the remaining portion of the page. The first set of statistics presented in chart and bar graph format is Coalition Military Fatalities by Year. Both formats clearly depict the rising coalition fatality rate and the fact that 2010 is on track to become the deadliest year in the operation. The accuracy of the figures is incontestable. In this day and age, the U.S. military (as well as those of other nations operating in Afghanistan) cannot hide casualties. As the graph on the following page illustrates (making allowances for this year only being halfway through) the graph presents a minor decline to 2003, and an increasing number of fatalities steadily since. The site then presents charted data of coalition fatalities by year and month. The charts indicate the ebb and flow of fighting throughout the year. Fighting increases when the weather improves and the poppy harvest ends in May. It declines again in the fall as the weather deteriorates. Additionally, a pie chart identifies the nationality of coalition fatalities by country and provides links to the name, unit, date of death and cause of death of each individual. The charting of fatalities for all countries is identical and facilitates comparisons between countries. Finally, a map provides data on all coalition fatalities by province and, again, links to the name, unit, date of death and cause of death of each individual. As with the data sorted by nationality the charting of fatalities for all provinces is identical and facilitates comparisons between provinces.  Ã‚  

Thursday, July 25, 2019

Circumstantial Evidence Within The Casey Anthony Trial Research Paper

Circumstantial Evidence Within The Casey Anthony Trial - Research Paper Example did not merit proving the case of intended murder of Caylee beyond reasonable doubt, it is evident that the prosecutors had adduced evidence that had sufficiently served the principle of ‘reasonable doubt’ as a requirement of the law (Sarokin, 2011). Circumstantial Evidence is the important piece of evidence in criminal cases prosecution, owing to the fact that only a small percentage of crimes would be executed out of existing direct evidence. If all cases were to depend on direct evidence where a witness was present when the accused committed a crime, only a meager criminal file cases would even pass for trial (Fanning, 2009). After all, what would hinder the defendant denying being involved even when the witness still witnessed the crime being committed? In this respect, Circumstantial Evidence is vital for criminal trial, since it provides for the relevant pathway through which reasoning can be applied, so at to reach to a conclusion regarding how the crime was committed. The Casey Anthony Trial appears to have deduced sufficient circumstantial evidence, only that it was not executed properly. First, false testimony that Casey gave to the law enforcement officers when they set on investigating the case is sufficient to indicate that the defendant was determined to obstruct the course of justice (Ashton & Pulitzer, 2012). Despite the fact that reasonable doubt as a basis of determining the guilty or not guilty verdict for the accused is a necessity, nothing could be more indicative of the fact that the defendant must have known something about the death of Caylee than the false statements. Therefore, Casey was lying so that she could obstruct the law enforcement officers from being able to conduct a fruitful investigation. Casey had lied to her mother that Caylee was either with a nanny, in the beach, in the house and a host of other places for the whole time that her grandmother was asking for whereabouts (Russell & Cohn, 2013). Additionally, Casey lied

Mgmt 4420 Essay Example | Topics and Well Written Essays - 750 words

Mgmt 4420 - Essay Example The impact of global pressures on the talent can include a drop in employee engagement, destruction of company reputation or brand, acute shortage in workshop productivity, delayed retirement, and organizational restructuring. Uncertainties create problems Employee turnovers increase and the pressure to reduce costs emerge on the horizon. However, these responses do not consider the long-term consequences. For businesses to survive given the global external pressures, innovations are necessary and the keys to innovations are the talent. In other words, global pressures require innovations for companies and firms to survive the pressures. At the same time, talent management is key for the required innovations for business survival. Some of the key questions that become more important in talent management are as follows: Clearly, the above questions are the key questions in managing the talent. Good talent management will enable the firm to position itself for survival, advantage, and growth. Good talent management that enhances positioning for survival imply workforce rightsizing, labor cost optimization, improvement in operational efficiency, and doing the basics. Good talent management that promotes positioning for advantage should imply measures that promote accelerated innovation, creation of new operating models, upgrading of critical skills, talent acquisition, flexibility in strategy, and rapid engagement and alignment. Finally, good talent management that results to positioning for growth should imply the following: Thus, talent management is a strategic imperative for business firms (Lubitsh and Smith, 2007, p. 6). The discussion of Cheese et al. (2008) is consistent with what we have discussed in the course. Talent management is about retaining the best talent. We have to selectively retain the talent we need. We ought to fire some if a talent does not have a good fit with the business organization (Hedger, 2007, p.

Wednesday, July 24, 2019

Compare and contrast components and purposes of Information Technology Essay

Compare and contrast components and purposes of Information Technology (IT) and Information Systems (IS) in organizations - Essay Example Web servers, codes that manage the server, storage facilities, information transfer facilities, and many others are examples of information technology which when combined forms an information system. This paper focuses on the components and purposes of information technology and information systems in an organization (Stair, 2011). Components of an information system include hardware, software, data, procedures, and people. For instance, each system needs people for its functionalities and maintenance. In most cases, people are not part of the system but they contribute to either its success or failure. Procedures are the rules and policies that guide in the operation of the information system. These procedures are implemented using information technology techniques in form of lines of code. For example, web-based systems’ procedures implemented using programming languages like PHP and other styling and scripting languages. These languages are the technologies that make up the se information systems (Stair, 2011). In addition, data as used by programs for processing to produce information used in the systems. These data is stored in disks until needed by the system. The process of storing and the tools used to store are the information technologies while the system that extracts the data from these storage devices is the information system that manipulates the data. ... Software is another example of information systems component. Computer programs and manuals supporting these programs are the software in a system. These programs give instructions to the interaction of hardware components of an information system to process data to produce useful information. In an information system, these programs are stored in a disk and installed in a way that the hardware can detect and use them. They control the interaction of hardware parts in the processing of information, for instance and operating system is software that controls the whole functionalities of the system and coordinates the hardware components for functionalities. The programs are lines of code written using a certain specific technology based on the required functionality of the system. Some technologies includes, java programming language, PHP, C#, visual basic and many other languages used to write these commands which forms a software (Reynolds, 2010). Furthermore, information system is composed of hardware that is the machineries and the computers. Hardware components include displays, keyboards, storage disks, printers, scanners, chips, and barcode readers among many others, which are the tangible parts of an information system. These hardware tools made using different technologies and when combined together they form an information system with specific functionalities. The execution of data triggered by either a program or people through hardware and processed using both the software and hardware in a system the communication between hardware and software controlled by the operating system (Mahr, 2010). Information systems have different purposes in a firm, for instance, some are for communication, data management, inventory

Tuesday, July 23, 2019

Organizing function of management Essay Example | Topics and Well Written Essays - 1000 words - 1

Organizing function of management - Essay Example This research will begin with the statement that there are four main functions of management such as planning, organizing, leading and controlling. The fourth function of management which is controlling includes monitoring activities and resources efficiently and effectively within an organization. Technological resources include an organization’s ability to innovate and speed with which innovation occurs (The internal environment: A resource-based review of strategy). In order to be successful in the business, companies need to understand and observe customers closely. Only after knowing the customers, we can personalize products and services as per their needs and requirements. Technology is an important organizational resource with which companies can do wonders for their customers if managed this resource wisely. Technology provides companies to add as many features as they would like in a single product. For example, if you go back a decade or two, the function of the mos t advanced cell phone was to make a phone call or send a message. Now, times have changed. Drastic changes have come in the field of technology. The new iPhone by Apple has 10,000 features including wireless Internet, digital camera, global positioning system, and even audio/video player. Apple is the most valuable technology company in the world. Apple introduced tablets and other advanced gadgets in the market which no one can compete. It attracts all the technological freaks towards its latest inventions with its innovative features and great looks.

Monday, July 22, 2019

Manage Operational Plan Essay Example for Free

Manage Operational Plan Essay 1. The Types of Matters in a Human Resource Plan Human resources is directly related to the performance of the organisation identifying and planning for training can be linked to many corporate processes performance as the underlying basis of many organisational and human resources programs. 1.1 Some matters of the human resource and their solutions 1.1.1 Human resource issues in counsel and the possible solution Counselling is definitely one service that can help to manage themselves manager should be trained in same basic counselling skills a counsellor can in sever age core capacities of employees. It can help employees increase their self-awareness regarding their thinking patterns and behavioural tendencies. 1.1.2 Human resource issues in employment management and the possible solution The sources of training need provide a diversity and complexity of training requirements to be at practice level you should be managing coordinating the training necessary to satisfy all the needs all the personnel in training should be skilled. 1.1.3 Human resource issues in Administration and the possible solution Recruitment is another traditional area high quality candidate’s should be attracted to the positions the person and position requirements should clearly established. A variety of selection methods appropriate to the situation should be used like entrance tests an interview. 1.1.4 Human resource issues in training and the possible solution Administration is function of human resource management is to be provide the employees with the capability to manage healthcare, record,à ‚  keeping, promotion, benefits etc. the function in terms of employes benefit is to create management system to achieve long term goals plans it requires the exercise of analytic ability and application of substantial knowledge of principals. 2. Job Description of Human Resource Plan Duties and Responsibilities; * Recruiting and staffing logistics * Performance management and improvement tracking system * Record keeping * Assisting with employees relationship * Employee safety and so many- prepare sales action plans and schedules assist, develop and maintain sales and promotional materials make sales calls to new and existing clients assist, develop and make presentations of company products and services to current and potential clients negotiate with clients maintain sales activity records and reports ensure customer service satisfaction and good client relationships follow up on sales activity assist, conduct market research and surveys Skills and Abilities; Excellent computer skills including word and excel Effective oral and written communications skills knowledge of employment laws good interpersonal skills skills in database management Be ready and able to work within a team. Have a polite, helpful manner Education bachelor degree Experience 1 or 2 years of general business 3. Preparing a Job Advertisement A job advertisement should be contained various information these can include; Job title Wage Working area, place Working hours Skills, knowledge and attitude we needed Qualifications and experience we needed Contact name and number of someone who is from our Human Resource Department. 3.1 Job Advertisement for tycoon Company Tycoon Trading Company Sales Department; Salary: $ 55.000 annual Working hours: 9:00 am-5:00 pm (Monday to Friday) Our company is located in western suburb close to city and all public transport. As a small business company we are looking for an intellectual, a creative, qualified and at least two years sales experienced person who must use all office programs professionally especially MS Excel, provide good communication with customers and also must assist to someone else about one of our new product in our company. A person who can enjoy challenges and working towards targets has ability to exceed customers expectation Contact no. 02345678(aren) 4. Detail the Cost of Hiring an Employee Cost of detail of our office person contains; Employee background screening Advertising Relocation pay Time for interviewing Travel expenses Training costs Taxation and wages Human resources paperwork about employee Survey and monitoring processes’ cost for employee Job offer calls by phone or job offer letter by mail Employee back ground investigation and make phone calls to its former company 5. Selection Criteria and interview Questions 5.1 Selection criteria from the sales position Understanding of the role Qualities and Quantities research skills Communication and negotiation skills Organisation and Planning Confidence and presentation skills Decision making 5.2 Interview Questions 1. Tell me who are the main stakeholders in our business and describe the task of job that you understand? 2. How can use the qualities and quantities research skills in this position? Can you give me an example about these skills which you have used before in former job? 3. How will you build good relationships with your team members? 4. How will you satisfy dissatisfied customers? 5. Tell me what is your daily schedule position in job? 6. Now I want you to try to sell me something. Try to convince me to buy this coffee to drink. 7. Which advertising methods do you use to present a new product to create an attract attention for our customers. 8. Can you give me a specific example of an occasion when you took on extra responsibility or showed initiative in improving an aspect of work? 9. Describe the most challenging problem that you have had to solve, and what you took into account. 6. Reference Checking It is a process of authenticating the information supplied to potential employer by a job applicant in his resume, application and interviews it ensure the employer that the candidate has background and experience as he claims it includes and takes usually 20 or 30 minutes to complete. It is a control process provides past information of employee and asks questions two or three people who directly managed the candidate about employees’ skill and knowledge for requested position, relationship with other team members it includes verification of academic credentials ,verification of prior employment, testing to confirm skill, criminal background check To make a reference checking about regarding person will be good in term of employer. For this reason the human resource department of tycoon International Trading Company prepares some questions to make a reference checking on former jobs and positions of regarding person on the its ex-companies. Our reference checking questions are generally consisting of; When did related person work for your company? Could you confirm starting and ending employment dates? When did s/he leave the company? Why did related person leave the company? What was her/his starting and ending salary? What was her/his position? Can you describe the job responsibilities? Did person supervise other employees? How effectively? If I spoke to those employees, how do you think they would describe person’s management style? How did person handle conflict? How about pressure? Stress ? Did you evaluate person’s performance? Can you speak to his/her strong and weak points? What was person’s biggest accomplishment while working for your company? If I describe the position we are hiring for what, could you describe how good a fit you think person would be for the position? Can you describe this persons experience working as a member of a team? Is there anything I havent asked that you would like to share with me? 7. Preparing a Job Offer Date 03/08/2011 Tina Odett and 1/48 Ambrie Crt.Noble Park 3174 Melbourne/Australia Dear Mrs raj It is my pleasure to extend the following offer of employment to you on behalf of tycoon trading company the offer is contingent upon your passing of requirements. The position we are offering is that of Sales Assistant at a salary of $55,000 per year This position reports to Mrs Lela who is a supervisor. Your working hours will be from 08:30 am to 05:30 pm on normal workdays. This is a permanent position. Benefits Information if relevant to the position: Working hours 9:00 to 5:00pm Position – permanent Salary- paid fortnight Bonus- on satisfaction completion of first 90 days of employment Vacation _2_ weeks per annum Probation Period from 15/08/2011 to 15/11/2011 Employee Benefits Include: Group Insurance Short/Long Term Disability Dental Care Health care Your employment with tycoon trading company is at will and either party can terminate the relationship at any time with or without cause and notice if you are in agreement with the above outline please sign. We are confident you will be able to make a significant contribution to the success of our Sales Department and look forward to working with you. Signature Date.. For company manager name. Date. Human resources Date.. I accept the offer as outlined above this 8 day of August,2011. Tina Odett 8. Mentoring and Coaching Program for the New Staff Member A mentor helps employee’s development and also provides some advices on  career path. On the other hand a coach observes employee’s work and actions, and provides related teaching skills. A coach can come from same division in a work place for example from company’s personnel or manager. As a manager, I can also be a coach for my new and current employees. And as a coach, I can give my time and attention to my employees and I can help them master their work and grow their own knowledge and skills. Also, I can ensure them extend their learning capabilities and improve their self-development. On the other hand, for the role of the mentor I can provide my new employees to reach their highest potential in the business. I can arrange for them individual or organizational group mentoring programs. 9. Three months’ probation review It is a 3 month period from the date of commencement of employment whether the employer assesses suitability of employee for the role and employee has an opportunity to determine if the role meets their needs. Probation period has been formed as 3 months in our Human Resources Plan to provide a review and recording about newly hired personnel. Review will be made to the Human Resources Department end of the each month during the three months. First two months will contain initial reviews, and last month will be taken final reviews for employees. Employee assessment Company name Employee name Identification Date/period Position 9.1 Records of Review Importing point in a review report is that it gives healthy and true decisions about newly chosen personnel and provides much strangest workforce for the organisation in the future. Following things should be recorded Attendance Punctuality Appearance dress code Attitude-positive, cooperative Work quality Workplace-care of company equipment Team work skills 10. Monitoring and Review of a Human Resource Plan Human resources plan provide a framework for a company for that as a Human resource manager of the related company I can follow companys missions and daily operations by regarding plan and also I can understand what priorities I need to know as I guide the employees to help the company succeed as well I can be sure whether all staffing needs are met or not. According to the topic, firstly I have to thing about new product in the organization and sales staff that has also employed newly. For example as a human resource manager I arranged a staff training program for related person and also I chose another person who will be responsible for monitoring system. By this responsible person I will follow all performance and capabilities of new staff and also I will be reported about the all situations among the training such as staff training has been completed by a certain date or not. After this training process I can manage a survey which indicates the results of customer satisfaction an d therefore I can make a review about my resources plan which has achieved to present new product by my new training staff or not. PART B According to case study, Sports Gear that is a medium size company will need to increase its production for the Australian Team in the World Cup within 6 weeks which needs to be more than the current level in order to meet the expected demand. 1. Expenses for the new operational plan To increase productivity we need following things, More stafff for night shift More machinery. Time schedule should be extended to 24hrs and 5 days a week for next 6 weeks. Organize extra arrangements for catering and refreshments for the working staff. 2 extra supervisors for night shifts. Ordering extra raw material. Extra room for storage and vehicles for distribution. All of the above will lead to increase the company’s current expenses. For that Sports Gear need to extend their company’s budget. For example, company need to provide more wages for more staff and extra supervisors, more usage for more electrical expenses, more budget for extra order for raw material, more requirement of fuel oil for distribution during the 6 weeks, etc. 2. Monitor performance of the staff to increase productivity Garry can monitor his staff performance by:- Establishing cctv cameras and recording and viewing all the staff members while working. Setting daily targets for each supervisor and each staff. Staff attendance records. Amount of waste production for each staff which shows they are doing their responsibility in right way or not. 3. Budget of the company and its use Budget is a list of all planned expenses and revenues. It is a plan for saving, borrowing and spending. A reasonable budget allow you to do what you want it helps to be business in right direction The company uses the budget because it provides:- Planning, Set expectations, Consideration, and Guidance Control finances Help to achieve target Helps to prevent loss. 4. Documentation used for developing a business budget Budgeting is the basis for developing supportable financial plans. The documents developed by the company as a result of these instructions are a normal part of the annual budget effort. provide a consistent basis for business planning and budget reviews, facilitate any necessary budget adjustments, provide transparency and a clear audit trail, support rate case filings, assist external reporting with their communication to the investment community, and Keeping the record of budget and getting it checked by the senior personnel.

Sunday, July 21, 2019

Strategic Corporate Development History Of Cadbury Marketing Essay

Strategic Corporate Development History Of Cadbury Marketing Essay Strategic management is the dynamic process of formulation, implementation, evaluation and control of strategies to realize the organizations strategic intent. Strategic management is a dynamic process. In this particular course work of strategic planning module the company which I have selected is Cadbury India, a company with a great marketing structure, strategic planning and with a strong value among the customers all over the globe. Company History Cadbury India The Company was incorporated on 19th July 1948, as a private limited company under the name of Cadbury-Fry (India) Private Limited and commences business soon thereafter. Gradually the Company undertook at its own cost and responsibility the development of cocoa growing in the country. A specialist cocoa advisory service was created. A cocoa research centre was also created together with seeding nurseries and distribution centers. Through its subsidiary, Induri Farm Ltd., the Company had set up facilities near Pune to breed cattle that would give improved yield of milk at economic feeding costs. Strategic Corporate Development History of Cadbury Inc . 1919 undertook a merger with J. S. Fry Sons, another chocolate manufacturer which saw the integration of well-known brands such as Frys Chocolate Cream and Frys Turkish Delight Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969 Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufactures of Cadbury confectionery brands were licensed to Hersheys. Triarc sold Snapple, Mistic and Stewarts (formerly Cable Car Beverage) to Cadbury Schweppes in 2000 for $1.45  billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc. In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business. The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc. In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries. In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for  £58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees. On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for  £8.40 per share, valuing Cadbury at  £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a global confectionery leader, had to borrow  £7  billion (US$11.5bn) in order to finance the takeover. These are the main strategic developments, which took place within Cadbury Inc. till now. Cadbury Inc has taken major strategic decision throughout their operations but at the end it is being taken over by Krafts. Above-mentioned are the strategic developments of Cadbury Inc. Cadbury India has applied both Corporate-Level Strategies as well as Business-Level Strategies. Corporate-Level Strategies and business-Level Strategies of Cadbury India Introduction of new product-line named Star and Gems chocolates in 1967 and 1968 respectively. After the conversion of Cadbury India from private limited company to public limited company on 11th June in 1977, an agreement was entered into with Cadbury Overseas Ltd., (COL) U.K., on 3rd May1977, for technical services concerning new products and processes. Cadbury India entered into an agreement with CSOL for the grant of a license for continued use of the word `Cadbury as part of the Companys corporate name. Industrial license for the apple juice project was received and the project was commissioned on 16th September, 1980. On 17th December 1982, the name of the Company was changed from Cadbury India Ltd. to Hindustan Cocoa Products Ltd., consequent to 60% of its shares being held by the Indian public. In 1985, Cadbury India explored the possibilities of entering into the business of software export. In 1987, in chocolate group, the Company launched new products such as `Crackle, `Orange, `Strawberry Krisp, `Mello, and `Wildlife bar. In the foods drinks, the Cadbury India launched `Choc O Cheer. In 1988, the Chocolate division introduced some more new products to upper and lower ends of the market. In the food drinks area, a higher protein drink under the brand name `Enriche was successfully introduced. The Company diversified into ice-cream market and a product under the Brand name `Dollops. With effect from 18th July 1993, the Companys Ice Cream business comprising manufacturing arrangements with two well known brands Dollops Lopstop was transferred to Brooke Bond India Ltd. for a consideration of Rs 1062.65 lakhs and an assurance from the company to Brooke Bond that they would not make or sell Ice creams for a period of 8 years. In 1994, The Company undertook a modernization and rationalization programme at its Malanpur factory at a cost of Rs 40 crores. In 1995, Perk was launched from its Malanpur plant. Towards the end of1996, the Company has launched a new range of sugar confectionery, `Googly, a trangy, fizzy fruit flavored candy in Chennai under the brand name `Trebor. In 1997, Cadbury India Ltd has launched Truffle flavored soft centre moulded chocolate bar. The product was launched in Calcutta, Mumbai and New Delhi during October with subsequent launches planned in Bangalore, Chennai, Hyderabad and other mini-metros in a phased-manner in November. In 1997, Cadbury India launched its well-known beverage Bournvita in sachets. In 1999, Cadbury India Ltd has launched a new product, `Nice Cream, under its sugar confectioner business. The sugar candy has been launched only in Mumbai. In 2000, Cadburys has introduced Perk Slims, a slimmer version of the wafe. The Company has re-launched Perk, its chocolate-coated wafer; it has four new layers covered in Cadbury Dairy Milk Chocolate. Cadbury India Ltd. has launched a range of gift packs for Diwali. The Company had entered into a Memorandum of understanding on July 5th, to sell its immovable property at Colaba, Mumbai. Cadbury Schweppes Plc acquires 39.34% stake in its Indian subsidiary Cadbury India Ltd. Cadbury Schweppes Pcl developed a new phenomenon allowing its consumers to define its brand profile. Cadbury India tapping unconventional marketing channels like non-retail chains to drive their market expansion. In 2002, Cadburys buy out of Pfizers confectionary brand is expected to set a strong base in the oral gratification category. In 2003, Cadbury has roped in advertising firm called Lemon to handle creative for its products temptation and milt treat. Cadbury India has dropped Carat India and roped in Madison Media for the media planning and buying. Cadbury India tied up with BPL Mobile for SMS vending services. Thus, we can see from above almost all the corporate -level as well as Business-Level Strategies are adopted by Cadbury India to expand as well as to avoid mishaps. Cadbury India Cadbury India has used different strategies at different situation. They have under gone mergers and acquisition, buyouts, demergers, tie-ups, etc. Current Strategic Situation Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. Cadbury India is currently the worlds No.1 confectionery and biscuit company. Cadbury India is the worlds second-largest food company with sales in approximately 160 countries. Currently, Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands in India are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. In the Milk Food drinks segment Cadburys main product is Bournvitta the leading Malted Food Drink (MFD) in the country. Similarly, in the medicated candy category Halls is the undisputed leader. Recently, Cadbury entered the gums category with the launch of our worldwide dominant bubble gumbrandBubbaloo. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Cadbury conduct farmers meetings seminars to educate them on Cocoa cultivation aspects. These efforts have increased cocoa productivity and touched the lives of thousands of farmers. The strategies, which Cadbury follows, include: Build a high performing organization Reframe our categories Exploit our sales capabilities Drive down costs à ¢Ã¢â€š ¬Ã‚ ¦ without compromising quality Environmental activity of Cadbury: Cadbury India takes care of the environment and enriches the quality of lives of the communities through a variety of result-oriented programs. Cadbury aim to look after the health and safety of our people and minimize the environmental impact of our business around the world. Cadbury India is committed to growing community value around the world. For our employees, this is about making a difference in the community. Other successful strategies adapted by Cadbury to their brands include: The interactive campaign for Pappu Pass Ho Gaya bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for Best use of internet and new media. The idea involved a tie-up with Reliance India Mobile service, allowed students to check their exam results using their mobile service, and encouraged those who passed their examinations to celebrate with Cadbury Dairy Milk. Cadbury Bytes is targeted at teens, as they are the largest consuming segment of packaged snack category. They are also the gateway to the family, especially for a new sweet snack. Cadbury Bytes is positioned as the only sweet snack in the world of salty snacks. Cadbury introduced Cadbury Bournvitta Quiz Contest, which started airing on April 12th 1972, is Indias longest running national school quiz contest. It was really a good strategy to boost-up the sales. The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or muh meetha karna moments The campaign of Jab Pappu Pass Ho jaye, Kuch Meetha Ho jaye captured the thought of celebrating a moment of delight with Dairy Milk A campaign was built around the idea of how pappu celebrated passing his exams with Dairy Milk A multi-media campaign was launched on TV, Internet, Radio and Outdoor The key was how do own the moment of pappu passing his exams in the media space An innovative tie -up with Reliance web world was executed, wherein students across 66 examination boards across the company could access their results on Reword through their Reliance mobiles. If they passed a message congratulating them on their moment of delight from Dairy Milk was displayed We can see that how Cadbury India has managed and implemented their strategies over a period of time. The company has undergone various strategies like digitalization, various innovation were made to improve their products. Apart from that, they have introduced various products with good features and promoted them with the latest mode of promotion activities. It has been seen that one of the most important strategy at corporate-level was to launch products with innovation and their market strategies like campaigning. It was the trend with Cadbury, which has seen in the past decade. Moreover, in the present situation the company has underwent a turnaround strategy. It has been acquired by another company in Feb 2010 by Kraft Food. At present, it is fully owned subsidiary of Kraft Food. The company has made efficient use of internal and external sources their internal and sources are: Internal Sources: Employees: Employee of Cadbury India were well dedicated to their work and based upon their work only the company has reached to maximum height. In the same way the company has also provided ways and means to satisfy their employees. Employee retrenchment was very low in Cadbury India. Information System: Cadbury has a very good information system adopted. Later, they introduced digitalisation. Finance: the products produced by the company were in great demand that it generated large sales to the company, which helped in increased revenue for the firm. Marketing: The Company adopted various marketing techniques for the promotion of its products like campaigning, conducting contests in schools etc. Operations: In 1994, the company introduced rationalization and modernisation programmes. External Sources: Economic : The economic environment of Cadbury India includes the economic conditions like growth of company in India. Cadbury has very efficiently utilized the economic advantages. Market: The products of Cadbury India have been very efficiently targeted based upon the feature of the product. Cadbury India focused almost all the age group International: Cadbury has their branches in almost most all the countries. They adopted various international strategies like business alliance, mergers etc. To have international access. Technology: More and more efforts were being made to have technological advancement in their products. More or less, they have succeeded in delivering quality products like Cadbury milk chocolate, Bournvitta Energy Drink etc. Social: Cadbury India has undertaken various Corporate Social Responsibility Programmes, which has helped the society. As a part of their social activity, the company has constructed check water dam to store water. Cadbury India is committed to growing community value around the world. Conclusion Thus, we can say that Cadbury India has undergone various Corporate and Business-Level strategies to boost up their activities in almost all the spheres, both internal and external. They have strived a lot to attain the best position in the world. They have attained this with the strategies, which they followed in timely basis. They adopted various measures to face the competition. At last, they could not stop the hostile acquisition from Kraft Food Corporation. It was then with mutual understanding and agreement were converted into a mutual takeover by Kraft Food Corporation. At present Cadbury India is a fully owned subsidiary of Kraft Food. Again, the company should think of various other strategies, learning from the past pitfalls made. They should adopt various other strategies both in Corporate -level as well as in Business-Level. They should try to develop their RD and should come up with new products with greater level of innovation. Consumers need value to the product. Thus, Cadbury India should strive to attain maximum value to their products with reasonable cost targeting almost the entire community as a whole. The company should develop more and more community welfare programmes to improvise community growth as well. They should undertake programmes to develop the nation of the world. Cadbury India should try to concentrate on their strengths to face the threats and should work on their weaknesses to capture the opportunities that are there in the external environment. For that the first steps is to have a SWOT analysis and move on as per the requirement. Strategic Direction for the future In 2006, Cadbury chocolate was linked to a salmonella outbreak, later paying a hefty fine over a leaking factory pipe that contaminated its products. The company suffered a loss of  £30 million. There product have been recalled. Cadbury was looking to re-jig its image and make some smart decisions to save money on resources. Green promises may not put to rest consumers fears of contaminated products. To face this situation, the company set certain targets that include: 50% reduction of net absolute carbon emissions by 2020 with a minimum of 30% from in-company actions. 10% reduction in packaging used per tonne of product and 25% in the more highly packaged seasonal and gifting items. Use more environmentally sustainable forms of packaging aim for 60% biodegradable, with 100% of secondary packaging being recyclable? All water scarce sites to have water reduction programmes in place. The Company worked on these targets efficiently, and to a certain extent, still Cadbury is the market leader in Chocolates and energy drinks like Bournvitta. The company has to go long way to handle this situation. Recently Kraft Food has acquired them. Even though they are the subsidiary of Kraft Food, they should try taking necessary steps to have necessary long-term strategies to improve their standard in the market and continue their leadership in the market. They should try to learn from their past, the mistake or the mishaps, which occurred to them and destroyed their reputation in the market. The first think, which the company should do, is to have a SWOT analysis. Strengths of Cadbury India Global Coverage: the company has maintained a global level in its operations and have a good market share. Quality Products: The company offers quality products to the consumers which is a strength to the company Personnels: The Company is having well Hard-Woking staffs with them who are indulged in their work with full enthusiasm. Information technology: The Company has adopted digitalisation, which will help in networking processes. This can be utilised as strength by the company to improvise their market entry in a new market. Innovations: The Company has made innovations in their products as well as their process to face competition. They have adopted rationalisation and modernisation in their operations. Value to customers: The Company is providing value to customers by various ways and means. Cadbury is providing various well-accepted brands. Cadbury Chocolate: Cadbury is blessed with the brand Cadbury Chocolate. Still it is the best choice among the customers. Cadbury Bournvitta: In beverage section, Cadbury is blessed with Cadbury Bournvitta, a energy during mostly liked by kids and moms. Weaknesses of Cadbury India Past out break of contamination: Cadbury has gone through an out break of contamination in their products. It caused a bad reputation among the consumers. Incurred loss: The Company has incurred loss and lost its stability for the past three years from 2007. Opportunities to Cadbury India Cadbury India can enter new markets with the help of proper market research With the available technology, Cadbury can bring up with new version of the existing products and can grab the opportunities in the market. Cadbury can adopt various innovations in the products like adding extra flavour etc. The company can come up with new product-line Threats to Cadbury India Competition is the mostly affected threat to Cadbury. Competitors like Nestle are also the largest manufacturers of confectionery items. So, Cadbury has to take appropriate steps to face the competitive situation Consumers dislike with regard to the past out break issues may become a threat in future. These are the major developmental strategies, which have been adopted by Cadbury India to meet the target for 2011. 3D forming chocolate increased investment we have made in innovation, marketing and sales Thermostatic food grade packaging Methods for producing microscopic aeration in candy to provide new textures and mouth feel. Healthy additions to hard candy Alternative ingredients to menthol Cadbury India has grabbed opportunies in the market by these ways. Apart from these innovative strategies, Cadbury India has to undergo various other international strategies to increase the market share. Following are the likely ways by which Cadbury can increase there market share: The company should analysis the competitors strategies, their capabilities and future goals. By analysing this, Cadbury will be able to re-think of their strategies, their future goals and the capabilities they posses. This will help them to re-frame their strategies, goals with the capabilities they have, if need. Cadbury India can have niche strategies. They can concentrate on one particular brand and create niche market with proper innovation and product improvement. They can have integrative Cost leadership and differentiation strategies. It is possible through providing the product at low cost with the help of technologies that enable differentiation through focus on niche segment. Cadbury can adopt focus strategy by identifying a narrow target in terms of markets and customers. The company can have restructuring strategies in certain areas where they feel are weak. Cadbury India should identify an area where the company is incurring loss. After identifying that particular area or brand, they can adopt divesting strategy to stop completely the area which is causing loss to the company The company should analyse the internal environment prevailing in the organisation and should find out the loopholes. After identifying the correct problem, proper rehabilitation should be made. If the company finds that every thing is fine in the organisation and the organisation is ready to go forward with the existing products and plan, then the organisation should adopt No-change strategy. The company can have tie-ups with companies who can provide better expertise in all respect. Cadbury as what they have done in the past can have business alliance with other companies to boost up the profits. By have strategic alliances Cadbury can enter new markets, reduce their manufacturing costs, develop new technologies and diffuse them. Cadbury can have Joint ventures to gain access to new business in order to have advantage like, shared risks, combined expertise and effective utilisation of resources available with in the joint venture. They can reduce the hurdles like import quotas, tariffs, nationalistic-political interests and cultural roadblocks. Cadbury can either acquire a company, which is in the same line of production to have the advantage of efficient production of products with the available expertise of both the companies, and innovative ideas and improved processes or the company can merge with another company and start a new business having the same products with innovations. In the first case, the company need to have investment and in the second case, the company need not to invest more. Conclusion A company can expand their business in corporate level as well as in business level by many ways. The company has to choose the best among the available strategies based on the resources they have and what is their actual need. They have clearly identify what is their need and how are they going to achieve those need keeping in mind the internal and external environment.