Marketing Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing - Research Paper Example Average consumers Another attribute that I would use to segment the market is by the level of the consumption by the consumers. Most particularly I would focus at needs of the teenagers who are key part that forms average consumers. In this regard, I will undertake an intensive advertisement especially via the social sites such as face book and twitter in order to capture the attention of the average consumers. Benefits One of the key aspects that I would consider in the product segmentation is the benefits provided by the product. TM new products will create a strong positive relationship with our consumers thus enhancing the sales and profitability of the company. Additionally, the new product will be a favorite brand for young people in colleges especially during social occasions. Usage Based on the usage of the brands, consumers of the soft drink can be classified into light, medium and heavy consumers. Task 2. Major segments of the soft drink product Based on the psychographic a spects described in task 1, this section identifies key segments that I will focus at in order to maximize the sales and the consumption of the TM new product. Fashionable brand conscious customers This is one of the major soft drink segments that include young people in colleges and universities. ... Average consumers are mostly pressurized to buy due to advertisement and intensive promotions. The major group under this category is the teenagers. Additionally, this group of consumers looks for quality and the ingredients that make up the brands that are useful in making them strong and energetic. In this regard, I will undertake an intensive advertisement especially via the social sites such as face book and twitter in order to capture the attention of the average consumers. Benefits As mentioned earlier, consumers are attracted by products that offer them maximum benefits. By ensuring that TM new product is effectively packaged and that customers will easily carry the products, a positive product-brand relationship will improve the profitability and the sales of the company. To ensure that our consumers are aware of the benefits of the new product, an extensive advertisement and adequate training of new and existing consumers will be carried out. Usage The new product will be di rected to average consumers. This is based on the fact that by ensuring the loyalty of the average consumers, the product will be highly demanded when the average consumers changes to heavy consumers. Task 3. Profile of each of the major segments Market segment Profile Fashionable brand conscious customers The new products needs to look attractive thus attracting the attention of the young consumers. Additionally, it will portray a feeling of coolness. Average consumers Consumers are teenagers who will be attracted by advertisement and promotions through social media including face book and twitter. More advertisement will be conducted before evening prime news in major TV channels. Benefits

Role of Women in Shi'a Islam Research Paper Example | Topics and Well Written Essays - 1250 words

Role of Women in Shi'a Islam - Research Paper Example There were two new major Islamic societies that emerged after Muhammad died, the Shi’a and Sunni. These societies are also Islamic in nature. It is difficult to identify a Shi’ite from a Sunni because they are almost the same in practice. More of their differences lie on the interpretation of some passages in the Quran that’s why there are some slight differences in their Islamic traditions (â€Å"The Legitimacy†¦Ã¢â‚¬ ). Quran is the holy book of Islam religion. The Islamic societies strictly follow what is written in the book. Their way of living, principles in life, worship to God and allocation of roles are guided by the book (â€Å"The Legitimacy†¦Ã¢â‚¬ ).Some passages in the book are not literal in nature that’s why there is difficulty in interpretation. This difficulty in interpretation resulted in differences of interpretation between Sunni and Shi’a. One of the differences is the interpretation of the role of women in the soci ety. The role of women in society mostly circles in the marriage. There is a tradition called Mut’a wherein a woman is married to a man for pleasure in a certain agreed time. Also the man pays the woman according to the agreed payment (â€Å"The Legitimacy†¦Ã¢â‚¬ ). This tradition was from one of the passages of Quran. Perceiving this tradition from a 21st century perspective, Islamic women are treated like prostitutes except that there was an actual marriage that happened between the woman and man. Analyzing the tradition of Mut’a, women can be married several times because the marriage is only under a contract. A marriage under contract may or may not be because of love. The main reason of this marriage is said to be for pleasure of the men. Another tradition in Shi’a Islam is the business of marrying a family member’s wife and taking over of the financial responsibilities. Women may be passed down within the family as long as they are not relate d in blood. Most of the time, the dowry plays a big role in marriage (â€Å"The Legitimacy†¦Ã¢â‚¬ ). This kind of tradition shows that women are treated like possessions and not as free people. It is also observable in Islam tradition the marrying of women in an early age. Women are being married right after reaching their puberty. This may range as early as below 10 years old as long as the girl started having puberty. It is being done to maximize the child-bearing capabilities of women for the men. Looking closer to this situation, women in Islamic societies are also treated like goods being taken care of for marriage. Women’s role, as can be viewed from their tradition, primarily concerns the pleasure of their husbands and child-bearing. However, women might not receive the exclusivity of their husbands because men in Islamic societies are polygamous. Also the sons and daughters in the family are primarily owned by the father (Offenhauer 57). The culture of Islam al so indicates the role of women in their society. Women are expected to wear long veils. This is a sign of protecting the purity of women. The men are expected to protect their wives and they are given the rights to limit the actions of their wives especially in public. One example of these is the establishment of partition between men and women (Offenhauer57). This practice shows the domination of men over women. The men being the protector of women imply that women are weaker. This limits the opportunity of women in the society. Another consequence form the early marriage of women in Islam society is